Our Expertise
Product Strategy
Positioning development programs for commercial success
Maximizing the value of a portfolio or an asset requires key elements to be in perfect alignment: alignment among scientific and commercial variables to ensure that development programs are addressing the right populations and markets; alignment with the payer and health system expectations that dictate whether the value of innovations will be recognized; and alignment across the cross-functional teams whose collective expertise is required to execute on development and commercialization plans.
Shift Health helps leaders—from multinational companies and smaller enterprises alike—achieve the alignment for successful product development. We efficiently collect the intelligence to understand a disease area and identify priority patient segments; we engage directly with payers, providers and patients to value-test hypothetical product profiles and expose nuances that differentiate development programs; and we work with internal teams to co-create market access strategies that position companies to mitigate risk and reach the market as quickly as possible.
R&D Strategy – Commercialization Plan – Market Access
Positioning a COVID-19 Vaccine Candidate in a Dynamic And Competitive Landscape
A top-5 pharmaceutical company sought to understand differentiating features of competitor COVID-19 vaccine programs and forecast regional market scenarios and commercial implications.
Uncovering Lifecycle Management Options to Maximize the Value of a Novel Antiviral Beyond Treatment of COVID-19
A global pharmaceutical giant engaged Shift Health to explore additional RNA virus indications to inform lifecycle management for a promising antiviral in clinical development for COVID-19.
Developing a Therapeutic Vaccine of Greatest Value to Patients and Systems
A top-5 pharmaceutical company sought the perspectives of payers in the US and major EU markets to ensure that the value of an innovative vaccine would ultimately be recognized by health systems.
Accelerating R&D Efforts Through Patient Data Repository Partnerships
A multinational pharmaceutical company sought support in developing a strategy to partner with public/academic cancer patient data repositories to advance its own R&D programs.
Assessing a Therapy’s Potential Use and Adoption in Treatment Resistant Depression
To support a mid-stage clinical development program, a top-5 pharmaceutical company engaged Shift Health to obtain an understanding of physicians’ decision-making process with alternative therapies.
Advancing a Pharmaceutical-Grade Cannabis Portfolio Positioned to Address Health Needs
A player in the medical cannabis space required support to uncover and catalogue scientific evidence that established the link between specific cannabis-based metabolites and their therapeutic benefit.