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Substantiating the Case for Treating High-Cost Diseases in Latin America

Substantiating the Case for Treating High-Cost Diseases in Latin America

Challenge

A top-5 pharmaceutical company required support in developing compelling messages to communicate the value of treatments for cancer and multiple sclerosis to the Chilean decision makers.

Shift Health’s Role

Shift Health conducted an exhaustive survey of the available literature on the value of innovative therapies for cancer and multiple sclerosis in Chile and selected comparator nations. Based on this research, Shift Health developed a detailed report that presented a high-level synthesis of the most compelling data and outlined potential evidence-based messages. Shift Health facilitated a full-day workshop with local affiliates to refine and prioritize key messages.

Impact

The client was armed with a strong evidence base to develop compelling communication materials to support effective dialogue with decision makers on improving access to innovative treatments.